Job Description

New Home Sales Consultant Team Leader

Location: Des Moines, IA

As the Team Leader for New Home Sales Consultants, you’ll be responsible for leading a team of sales professionals representing a premier custom homebuilder. This role combines hands-on sales leadership with frontline client engagement. You’ll oversee sales strategy execution, drive team performance, and ensure each consultant delivers a seamless, high-touch experience to buyers of $600K–$2M homes.

What You’ll Do

Lead by Example

Personally engage with high-value prospects and homebuyers to model best-in-class consultative selling practices.

Host strategic open houses and showroom events that generate qualified leads and foster strong community engagement.

Team Coaching & Development

Recruit, onboard, and train new sales consultants to uphold our brand standards and sales processes.

Provide ongoing coaching through pipeline reviews, roleplays, and live feedback.

Foster a culture of accountability and growth through regular 1:1s and performance check-ins.

Sales Execution & Process Oversight

Ensure consistent lead follow-up, prospecting cadence (8+ quality contacts/day), and weekly appointment-setting (4–6 per rep).

Monitor CRM usage and pipeline activity across the team for compliance and opportunity tracking.

Enforce structured handoff protocols to operations, design, and build teams with accuracy and urgency.

Performance & Culture Leadership

Track KPIs and team metrics; identify bottlenecks, celebrate wins, and course-correct swiftly.

Inspire with authenticity—demonstrating persistence, calm under pressure, and client-first integrity. Promote a winning environment: no drama, no shortcuts—just high expectations and shared success.

Who You Are

A Proven Sales Leader

You’ve led or coached successful B2C sales teams, ideally in homebuilding, solar, remodeling, or other high-ticket sales environments.

You know how to balance the pressure of individual performance with the reward of team growth.

A Systems-Driven Coach

You believe in playbooks, not improvisation. You’re disciplined, data-driven, and thrive on consistency, structure, and results.

A High-EQ Communicator

You coach with clarity and candor, provide feedback with empathy, and lead through example. You align team energy with company mission and always prioritize the buyer’s long-term interests.

Accountable and Process-Driven

You follow through. You stick to the system. You’re not waiting for the market to improve—you’re creating opportunities with the tools you’re given.

Coachable and Adaptable

You don’t resist feedback; you seek it. You want a playbook and you run the plays. When you get knocked down, you bounce back fast.

Calm, Genuine, and Persistent

No sales theater. Just consistent, authentic energy with a strong sense of urgency and follow-up. You don’t ride emotional highs and lows—you bring professionalism daily.

Communicative and Strategic

You ask the right questions, actively listen, and communicate with clarity. You’re proactive, not reactive. You don't 'check in'—you follow up with intent.

Integrity-First

You are transparent, honest, and customer-centric. You don't sell people into homes they shouldn't buy. You help them make the right decision, then deliver on what was promised.

What You Need

• 3–10 years of B2C sales experience with at least 3 years in a team lead, trainer, or coach role.
• Experience in custom or new home sales is a strong plus.
• Realtors need not apply—this is a sales role, not a listing agent position.
• Comfortable with flexible schedules including evenings and Sundays.
• Willingness to work fully onsite from the showroom and open houses.
• Proficiency using CRM and prospecting tools (BuilderTrend, MLS, etc.).
• Business casual dress—clean, polished, and professional.

Why Our Client

Our client specializes in custom homebuilding with a clear process, predictable timelines, and high-touch client experiences. We're not the cheapest builder, and we don't want to be. Our team is growing to meet demand for $600K–$2M homes in one of Iowa’s most dynamic markets. Join a company where:

• The leads are warm. You’ll walk into open houses and showroom appointments with real buyer interest.
• The expectations are high. But so is the earning potential and opportunity for long-term growth.
• The culture is built for winners. No drama, no politics—just high performers and good people building a great brand.

Compensation

• Holidays: 10 paid holidays per year.
• Vacation: 10 days per year (prorated in year one), increasing to 15 days after year 5.
• Profit Sharing: Discretionary annual contribution based on company performance (e.g., 10% of gross income historically). 3-year vesting period.
• 401(k): Eligible after 6 months. our client contributes 3% of pay, fully vested immediately.
• Life Insurance: $50,000 Life and AD&D policy through The Hartford, company-paid, eligible after 60 days.
• Long-Term Disability: Company-paid, eligible after 60 days.
• Medical/Dental/Vision: Eligible after 60 days. our client covers 75% of employee medical premiums and 50% for dependents. Dental and vision are covered at 50% for employees and 25% for dependents.
• Bonus: Sales team performance bonus.
• Base Salary $75,000; commission and bonus: $100,000. On target earnings $175,000+

To Apply

Send your resume and a quick note telling us why you think you'd thrive in a process-driven, high-expectation sales culture.

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